Six roles, one thread: consumer growth from zero. Every number below is real, verified revenue, downloads, attendees, or views — not projections.
Built customer acquisition from zero: 10K app downloads and RM10K in direct platform revenue. Ran paid campaigns to 1M+ impressions across Instagram and TikTok, recruited and led the marketing team, and built the content playbook Thryffy still uses today.
Customer Acquisition: 10K app downloads acquired, RM10K direct revenue, 607K cumulative views, 11K peak followers
Paid Marketing: 1M+ paid ad impressions across Instagram and TikTok
Content Strategy: Recruited and led the marketing team; content frameworks still in use at Thryffy today
Built demand generation strategy for multiple event brands, driving 30K event attendees and RM10K in direct ticket sales. Managed paid ads campaigns (1M+ impressions) and established repeatable event marketing playbook still used by Nwabuike today.
Customer Acquisition: 30K event attendees acquired, RM10K direct ticket sales revenue, 207K cumulative views, 4K peak followers
Paid Marketing: 1M+ paid ad impressions across Instagram, TikTok, and Facebook
Content Strategy: Built content and social frameworks that drive customer acquisition, still replicated by Nwabuike today
Built direct-to-consumer brand from zero to RM6K+ revenue in 9 months. Managed end-to-end operations: design, marketing, and sales. Drove 257K cumulative views across @nemesisbegins and @lostprophet through digital-first strategy.
Content Performance: 257K cumulative views across @nemesisbegins and @lostprophet, 3.5K peak followers
Customer Acquisition: RM6K+ revenue in 9 months through TikTok paid ads and a Shopify storefront
Go-to-Market: Built and executed end-to-end GTM strategy across Instagram, TikTok, Shopify e-commerce
First exposure to social media analytics and performance tracking. Managed content strategy across film screenings and music video releases.
Impact: 10K cumulative screening attendees, RM100K production shoot revenue
Social Media: Tested analytics tools (Zoho, SocialInsider alternatives) early in career
Content: Pioneered content frameworks still replicated by Lensa Emas today
Managed social media strategy and community engagement for event brand. Built brand to 5K followers and established recurring customer waitlist as primary revenue driver.
Impact: 5K followers, event ticket sales (RM20-50 per ticket, 100-500 pax per event)
Platforms: Instagram, TikTok, Facebook
Content: Pioneered content styles and templates still replicated by BuzzMY and successor brands today
Built personal brand through content strategy and community engagement. Demonstrated ability to create viral content and establish thought leadership in startup and growth marketing space.
Content Performance: 7.3K views (top performing reel), 3.9K views (second best), demonstrating ability to create viral content
Platforms: Instagram, TikTok, LinkedIn - building thought leadership in GTM and growth marketing
Director at Lensa Emas Production
"I've known Faris since 2016, and from the very beginning, I've admired his relentless work ethic and unique way of thinking. He stands out as someone who's not only very smart but also able to approach challenges with strong critical thinking and sharp initiative. What sets Faris apart is his ability to see things differently — to think beyond the obvious and turn ideas into action. Hardworking, dependable, and forward-thinking, he would be an incredible asset to any team or organization."
OoGyaa Founder
"Faris worked as an Operations Executive at OoGyaa Mobility, where he was a key part of our day-to-day operations. He handled fleet logistics, on-ground coordination, and maintenance support with reliability and a good attitude. He was proactive, dependable, and always ready to help when needed. I appreciated his contribution to the team and wish him the best in his future roles."
CEO, Nwabuike Ventures
"I've worked with Faris for almost a decade now and he's diligent in his work, be it marketing or event coordination, you can always count on him and he's also a team player."